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Wednesday, August 16, 2017

Live Wire Enterprise Performing Arts Program

Live Wire Enterprise Performing Arts Program

(Housed in the Visual and Performing Arts Center / Department)

VISUAL COMMUNICATION TECHNOLOGY: PHOTOGRAPHY-TELEVISION


Registration Number / Date: TXu001729890 / 2010-8-20

A.A.S. DEGREE TRACK
Description
This program is designed for individuals seeking professional training in photography, television, radio, and video.  The curriculum prepares students for entry level positions in these fields, as well as transfer to colleges and universities with communication programs.  In addition to intensive hands-on laboratory experiences covering visual principles, materials, equipment and processes, television, radio and audio production techniques and electronic image creation, the student will explore business practices and procedures commonly associated with the media field.
This program encourages the selection of electives that are most appropriate to the student's specific career goals and/or transfer program requirements of four-year institutions.  Courses in speech, theatre, art, business and introductory computer activities are highly desirable additions to the basic program.
(Housed in the Visual and Performing Arts Department)

Program Learning Outcomes 
1) Demonstrate the mastery of specific functions and controls of a photographic camera.
2) Demonstrate the mastery of specific functions and controls of a video camera.
3) Display the ability to set up in studio practice specific lighting diagrams.
4) Use and respond to instructions applying specific lighting terminology.
5) Apply an understanding of compositional rules and their application to still and moving images
6) Express effective methods of storytelling and relate them to various still or moving images.
7) Set up and adjust audio levels correctly in recording situations.
8) Set up and adjust audio levels correctly in editing situations.
9) Express with a functional understanding the basis of visual communications theory and its potential influence on culture and identity.

Requirements for Program Entrance 
Algebra (1 year high school math). (Photography recommended).


Distribution Requirements
Credit Hours
FIRST SEMESTER: 15 Credit Hours

SPC 140 Introduction to Speech Communication OR
SPC 141 Interpersonal Speech Communication OR
SPC 142 Public Speaking OR
SPC 143 Small Group Communication
3
PHO 106 Photography I
3
COM 101 Introduction to Mass Media
3
AAD 104 Intro to Graphic Design, 2D OR
COM 115 Computer Generated Images
3
Total

SECOND SEMESTER: 15 Credit Hours

COM 120 Media Literacy
3
COM 150 Video Production I OR
COM 202 Techniques of Television I
3
COMMUNICATION /PHOTOGRAPHY ELECTIVE*
3

Total

THIRD SEMESTER: 17 Credit Hours
COMMUNICATION /PHOTOGRAPHY ELECTIVES*
9



Total
FOURTH SEMESTER: 15 Credit Hours


COMMUNICATION /PHOTOGRAPHY ELECTIVE*
3
ELECTIVE
3
COM 270 Media and Society
3
Total
TOTAL CREDITS
COMMUNICATION/PHOTOGRAPHY ELECTIVES*
AAD 256 Motion Graphics
3
AAD 260 Applied Imaging, Raster Graphics
3
COM 130 Media Writing
3
COM 142 Broadcast Performance
3
COM 150 Video Production
3
COM 202 Techniques of Television I
3
COM 203 Compositing and Visual Effects
3
COM 204 Radio Production
3
COM 211 Practicum in Media I
3
COM 212 Techniques of Television II
3
COM 221 Practicum in Media II
6
COM 230 Scriptwriting
3
COM 264 Video Production II
3
COM 267 Video Editing
3
PHO 113 Media Photography II
3
PHO 164 Digital Imaging
3
PHO 213 Color Photography
4
PHO 223 Photographic Documentation
4


Careers / Related Careers




Rank  
Job Title 
Most Common Major 
% Workers with Major 
Mid-Career Pay 
% High Job Meaning 
1
Chief Marketing Officer (CMO)
Communication
11%
$187,000
58%
2
Vice President (VP), Communications
Communication
32%
$159,000
N/A
3
Vice President (VP), Marketing
Communication
11%
$152,000
57%
4
Vice President (VP), Account Management
Communication
16%
$144,000
N/A
5
Vice President (VP), Marketing & Business Development
Communication
11%
$143,000
N/A
6
Group Account Director
Communication
14%
$142,000
N/A
7
Director of Strategy
Communication
9%
$140,000
N/A
8
Online Marketing Director
Communication
9%
$118,000
N/A
8
Social Media Director
Communication
16%
$118,000
N/A
10
Vice President (VP), Public Relations
Communication
27%
$116,000
N/A
11
Executive Producer
Communication
20%
$115,000
N/A
12
Director of Communications and Digital Strategy
Journalism & Mass Communication
13%
$109,000
N/A
12
Global Marketing Manager
Communication
11%
$109,000
N/A
14
Account Director
Communication
16%
$108,000
23%
14
Marketing Consultant
Communication
12%
$108,000
N/A

Advertising and Promotions Manager
$29.33 Hourly Wage 
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaway’s, to create extra interest...

Photographer
$13.18 Hourly Wage 
Photograph people, landscapes, merchandise, or other subjects, using digital or film cameras and equipment. May develop negatives or use computer software to produce finished...

Director- Stage, Motion Pictures, Television, and Radio
$24.08 Hourly Wage 
Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, television, or radio programs.

Graphic Designer
$19.61 Hourly Wage 
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative...

Commercial and Industrial Designer
$33.76 Hourly Wage 
Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials...

Multimedia Artist and Animator
$14.42 Hourly Wage 
Create special effects, animation, or other visual images using film, video, computers, or other electronic tools and media for use in products or creations, such as computer...

Fine Artist, Including Painter, Sculptor, and Illustrator
$10.69 Hourly Wage 
Create original artwork using any of a wide variety of media and techniques.

Art Director
$28.34 Hourly Wage 
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or...


Audio-Visual and Multimedia Collections Specialist
$14.96 Hourly Wage 
Prepare, plan, and operate multimedia teaching aids for use in education. May record, catalogue, and file materials.


Web Administrator
$29.70 Hourly Wage 
Manage web environment design, deployment, development and maintenance activities. Perform testing and quality assurance of web sites and web applications.


Web Developer
$23.19 Hourly Wage
Design, create, and modify Web sites. Analyze user needs to implement Web site content, graphics, performance, and capacity. May integrate Web sites with other computer applications...


Desktop Publisher
$21.89 Hourly Wage 
Format typescript and graphic elements using computer software to produce publication-ready material.